Customer Retention is a great way to maximize your investment. After all, it costs you five times more to acquire a new customer than to keep the one you already have.
Getting customers to reveal what you need to know is a difficult proposition. If they do share, it is rare that they will tell you directly. However, 80-90% of them will tell someone—even a complete stranger—about their experience with you, good or bad. But, with the right program, you can learn what customers really think.
The Marketing Sonar Customer Retention program gives you the ability to know what your customers are really thinking. We're skilled at extracting information that they may not tell you directly—the things most important to them. Our unique approach is customized to your needs and personal in approach, yet affordable.
The Heart of RetentionAs trained, third-party researchers, Marketing Sonar provides your customers with an objective forum to share their insights, frustrations and delights about their experiences with your business. In turn, you'll learn their motivations, their hot buttons, and what satisfies them. You'll be able to make improvements for individual customers without inventing new blanket policies, AND you'll get the trend information that tells you when to make organization-wide changes critical to business success. In short, you will know how to identify and create satisfied customers.
Stop wondering if your customers will become casualties of attrition, or whether they will purchase again next year. Contact Us to keep your customer relationships and sales base strong and profitable with our Customer Retention program.
Not sure if you need a customer retention program? Request your free copy of The Symptoms of Customer Defection.